Samsung Galaxy S8, Galaxy S8+: here's why pricing is key to success even for premium …
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Here’s why the likes of Google, Sony, LG, and Apple should be worried about the launch of the Samsung Galaxy S8 in India tomorrow.


Samsung is gearing up to launch the Galaxy S8 and Galaxy S8+ in India tomorrow. If the global numbers are anything to go by, there’s quite a bit of buzz around the Samsung flagship smartphones. The enthusiasm is hardly surprising, when you look at the set of features the Galaxy S8 brings to the table. But it’s not just specifications and features that is tempting buyers; there’s one key aspect that Samsung has continued to get spot on since the launch of Galaxy S7 – price. If Samsung is as aggressive with its pricing as last year, its rivals will have a lot to worry about.

These days it’s rare to find a premium flagship smartphone that won’t burn through your savings. Google’s Pixel smartphones, which are widely considered to be among the best Android flagship products, were launched at prices upwards of Rs 55,000. Other premium offerings from the likes of Sony and HTC too are no less affordable. Sony recently launched the Xperia XZs at Rs 49,990, but it comes with a dated Snapdragon 820 SoC. HTC, on the other hand, launched its U Ultra for a whopping Rs 59,990.

Samsung, however, broke away from the mould by launching the Galaxy S7 last year, priced aggressively at Rs 48,900. Almost immediately, Samsung seemed to have a winner on its hands, and the company was lauded for being so aggressive with its pricing. Today, the Galaxy S7 is available for around Rs 42,000 online, and continues to be a recommended smartphone in the Rs 40,000-50,000 segment.

Samsung needs to be equally aggressive, if not more, with the Galaxy S8 and Galaxy S8+. If reports are to be believed, the Galaxy S8 is likely to be priced around Rs 46,000, while the Galaxy S8+ is likely to be priced around Rs 54,000. At this price point, Samsung will undercut its rivals like LG, which is expected to launch the G6 at Rs 50,000. Even Google’s Pixel smartphones will seem unnecessarily expensive against Samsung’s competitive pricing.

Samsung was expected to have its work cut out after the whole Galaxy Note 7 fiasco last year. But its Galaxy S8 and Galaxy S8+ smartphones seem to have matched the high expectations and all first impressions were largely positive. Features like near bezel-less design, Infinity Display, iris scanner, Bixby AI, Qualcomm’s latest Snapdragon 835 SoC have been talked about a lot since the unveiling of Samsung’s new smartphones. Such has been the enthusiasm that a report from earlier today stated that pre-orders for the new Galaxy S8 smartphones in South Korea had crossed the 1 million mark. ALSO READ: Samsung Galaxy S8, Galaxy S8+: Hands-on and first impressions roundup

Despite the issues with Galaxy Note 7, Samsung maintained its lead in the Indian market with a share of 25 percent in CY 2016, whereas its market share stood at 24 percent in Q4, 2016. But it was overtaken by Apple in India’s premium segment. As per Counterpoint’s data, Apple led the premium segment with a 62 percent market share, while Samsung came second with a 30 percent market share. It is this segment that Samsung will look at regaining an upper hand. An aggressively priced Galaxy S8 and Galaxy S8+ sure seems to be the ideal way ahead for Samsung. RELATED: Samsung Galaxy S8: It needs to succeed to bring back growth to the industry

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