Apple iPhone 7 and iPhone 7 Plus have been named the top-selling phones in the United States for the three-month period ending in April.
That’s despite rival Samsung launching new flagship smartphones during that same period.
According to the latest data from insight company Kantar, the iPhone 7 and iPhone 7 Plus currently hold a combined market share of 20.1 per cent in the US.
The total iPhone share grew 5.8 points year-on-year to hit 36.5 per cent.
Apple saw a 1.1-point gain in sales across the five largest European markets – Great Britain, Germany, France, Italy and Spain. It has now reached 19.3 per cent market share.
There was speculation that both the iPhone 7 and iPhone 7 Plus were not performing quite as Apple had expected.
The Cupertino-based company is believed to have slashed iPhone production by 10 per cent at the start of this year to account for a drop in demand.
The latest sales data shows Apple managing to cling to the top spot in the United States
This was followed by the news that Apple sold fewer iPhones than expected in the first three months of the year.
Apple sold 50.76 million iPhones in its fiscal second quarter, down from 51.19 million a year earlier.
When asked about the dip in iPhone sales, Apple CEO Tim Cook pointed to the growing hype around the next iPhone.
Tim Cook highlighted the flood of rumours about the hotly-anticipated Apple iPhone 8 as one reason for the “pause” in iPhone sales over the past three months.
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The CEO was pressed by UBS analyst Steve Milunovich, who referred to a recent survey that found iPhone purchase intent had hit a nine-year low.
Mr Cook replied: “I only glanced at it and so I haven’t had time to study it.
“But in general, we’re seeing what we believe to be a pause in purchases on iPhone, which we believe are due to the earlier and much more frequent reports about future iPhones.
“And so that part is clearly going on, and it could be what’s behind the data. I don’t know, but we are seeing that in full transparency.”
However the latest data shows Apple is still outperforming its rivals in the United States.
Following the launch of the Galaxy S8 and Galaxy S8 Plus, Samsung has seen a drop in sales, according to the Kantar data.
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The renown data company said “early indications” suggested the flagship Samsung smartphones had reached a combined market share of about 8.1 per cent.
That’s lower than the 8.8 per cent achieved by last year’s Galaxy S7 and Galaxy S7 Plus during the same period.
The news comes as Apple prepares for the launch of the next iPhone, which will mark the 10th anniversary of the best-selling smartphone range when it launches in September.
Apple’s iPhone 8 is believed to have been plagued with delays, with the vast majority attributed to technology required to embed the Touch ID fingerprint scanner underneath the display.
Faced with a bottleneck in production, a number of sources believe Apple has jettisoned the embedded design – and instead moved the fingerprint sensor to the back of the phone.
Apple’s next smartphone is expected to trim the bezels around the display to match the Galaxy S8
Samsung is believed to have made a similar compromise during the development of the Galaxy S8.
The next-generation iPhone looks set to tick-off a number of long-standing Wish List features for Apple fans, including wireless charging, an all-glass case, edge-to-edge OLED display, and a waterproof design.
iPhone 8 will also include OIS, Optical Image Stabilisation, for both lens used in the rear dual-camera set-up.
It is also expected to ship with an OLED display with True Tone, a technology that Apple debuted with its 9.7inch iPad Pro.
Rumours suggest Apple is trying to avoid a rear-mounted fingerprint sensor, like the S8
Apple is expected to debut the iPhone 8 alongside the iPhone 7S and iPhone 7S Plus, which will feature only a few minor upgrades, in September.
According to JPMorgan, these iterative updates will have some slight aesthetic changes when compared to the iPhone 7 and iPhone 7 Plus.
The analyst note claims Apple will move from anodised aluminium to glass so that it can include wireless charging capabilities.
This appears to be confirmed by another leaked image from the case manufacturer, which shows what appears to be a rear shell for an iPhone 7 and iPhone 7 Plus made from glass.