What do you do if your iPhone 6 just can’t handle the day-to-day stuff you throw at it anymore? Well, Samsung thinks it’s time to upgrade to a Galaxy S9 or S9+. It’s driving this point through in a new video ad released today. Have a look:

Where even to start on how ironic the whole thing is? There’s the fact that Samsung is making fun of Apple for pushing people to upgrade to a newer phone, while doing exactly the same thing itself. That’s the point of this ad, after all.

Then there’s the fact that the iPhone is slow and “lagging” (that’s the word used in the video description). Interesting criticism coming from the company long associated with that term in the Android world.

Anyway, the video has a happy ending, with its protagonist having moved on to a Galaxy S9+, a device that in four years’ time will definitely never ever lag, not in the slightest.

Google Alert – samsung galaxy s7