Report: smartphone sales slow as phones last longer

On the eve of Mobile World Congress, there’s news that upcoming phone releases may not go as gangbusters as everyone thinks, and according to Gartner, the reason comes down to one word: quality. With Mobile...

Maximise Sales With 4 Cognitive Biases

Rob Berry outlines four “cognitive biases” that influence user behaviour, and how we can align them to e-commerce marketing. Think you’re a rational individual who makes rational decisions? Think again. Dig a little deeper and...

Are Apple's iPhone X Sales Strong or Sluggish?

When Apple unveiled the iPhone X last year, the company called it the “future of smartphones.” But its fourth-quarter performance doesn’t necessarily tell that tale. Apple’s iPhone X accounted for 20% of all U.S. iPhone...